Master's Degree in Digital Business Management
Boost your business leadership by guiding organisations through their transformation to the digital economy, optimising resources and generating sustainable value in a competitive environment.
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Presentation of the Master's Degree in Digital Business Management
Our master's degree responds precisely to a specific demand in the labour market, offering a cross-disciplinary specialisation profile linked to various productive sectors. The students of this programme acquire key skills in the implementation of business digitisation strategies, catalysing significant changes in organisational management.
The programme provides comprehensive training to design effective strategies in digital environments, covering business analysis, identification of challenges and new opportunities, as well as the use of innovative tools to promote business digitisation.
This master's degree has been designed to train professionals in the field of digitisation, capable of offering solutions to the challenges posed by emerging technologies. Special emphasis is placed on preparing organisations to adopt and optimise digitisation models that align with their specific needs.
What will the Master's Degree in Business Management online give you?
Upon completion of the Master's Degree in Digital Business Management, you will acquire the necessary skills to successfully perform in the current business context:
- You will be prepared to lead teams and manage technological projects, ensuring that organisational goals are achieved.
- You will have the ability to develop, evaluate and validate business ideas that are sustainable and with growth potential.
- You will have management skills and knowledge in business intelligence, business model development and digital marketing.
- You will design and execute innovative strategies that generate value in the market.
- You will have the ability to lead the development of digital products based on market needs.
- You will use marketing and data analysis strategies to increase user acquisition and retention at the lowest possible cost.
Meet some of the experts of the Master's Degree in Online Business Management
You will learn from a teaching team with experience in projects of large companies, specialised in the direction and management of companies in the digital sector.
Doctorate in Information Sciences with more than 20 years of experience in Communication Management and in management in the Higher Education sector.
Doctorate in Communication and Culture from the University of São Paulo. He worked for over 15 years at TV Globo as manager of the New Business Commercial Operations department.
Industry Manager and GTM Messaging Leader at Google. Results-oriented industrial engineer with solid sales experience and expertise in entrepreneurship.
Spain is Europe’s third-largest fintech ecosystem (Finnovating 2023)
Current Digital Transformation vacancies on LinkedIn Spain
Year-on-year growth in digital recruitment according to LinkedIn
Advantages of studying the Master's Degree in Digital Business Management
Learn how to design creative solutions and validate sustainable digital models, and define effective tactics for scaling them in changing and highly competitive markets.
Develop leadership skills to lead teams in contexts of change, innovation and organisational transformation, fostering collaboration and effective communication in virtual environments.
Master advanced data analysis and business intelligence tools and techniques to make informed decisions, improve business performance and optimise the growth of your digital project.
Coordinates and develops projects, integrating digital infrastructure, mobile environments and emerging technologies into business strategy to identify opportunities for innovation.
Enhance your training with masterclasses
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Who is the Master's Degree in Business Management aimed at?
The online Master's Degree in Business Management is aimed at university graduates, preferably graduates, undergraduates or engineers in business or technological management disciplines such as business administration and management, economics, computer engineering, industrial engineering or marketing.
Complementary training
The multidisciplinary nature of the Master's Degree in Digital Business Management also allows the incorporation of students with other training such as the Degree in Law, Communication, Psychology or equivalent. In this case, they must take the following complementary training:
• Business innovation (6 ECTS, Semester 1)
• Business management, marketing and commercialisation (6 ECTS, Semester 1)
Companies collaborating with the Master's Degree in Digital Business Management
The entities and companies associated with the Master's Degree in Online Business Management, recognised for their leadership in innovation and digital transformation, actively contribute with their experience to the creation of an up-to-date and practical academic plan, which is aligned with the dynamics of the sector. Thanks to their constant participation, training content is strengthened, applied learning is promoted and a direct connection to the real demands of the digital professional market is guaranteed.
Master's Degree in Digital Business Management FAQs
What is a Master's in Digital Business Management and how does it differ from a traditional MBA?
The Master's in Digital Business Management is designed to train leaders capable of managing businesses in a digital environment. Unlike a traditional MBA, which focuses on classic business models, this master's degree integrates digital strategies, technological transformation and agile methodologies, preparing professionals to lead companies in the digital age.
Is this master's degree focused on the management of traditional companies that want to be digitised or on technological startups?
The Master's in Digital Companies covers both approaches. It is designed both to manage the digital transformation of traditional companies and to develop and scale technology startups. Students acquire knowledge in innovation, digital business models and strategies to adapt to the digital economy.
Are agile methodologies covered in the digital management of companies?
Yes, the Master's Degree in Digital Business Management includes training in agile methodologies such as Scrum. This tool allows you to optimise processes, improve decision making and manage teams in environments with high uncertainty and rapid change.
What skills and competencies are acquired in this master's degree?
The Master's Degree in Digital Companies develops key skills in digital strategy and business transformation, technological project management and agile methodologies, digital marketing and data analysis, leadership and team management in digital environments, digital business models and entrepreneurship, among others.
This program prepares professionals to face the challenges of the digital environment with an innovative and strategic vision.
One of our training advisors will contact you to give you more information about:
- Scholarships and financial aid
- Admission process
- Dates
- Quality policy
- How to make this degree compatible with your life
- Methodology
- All your doubts
Documentation for the Master's Degree in Digital Business Management
*All documents are in Spanish