Master's Degree in Digital Business Management
Discover digital business management subjects and lead the way in the information age. Learn about big data, web positioning and virtual business management, combining theory and practice. Explore the curriculum and master the digital job market.
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Digital Business Management Modules
With UTAMED's Master's Degree in Digital Business Management, you will gain comprehensive training that will enable you to lead within the technological business environment. Business management modules cover key areas such as virtual business creation and management, online strategies and legal aspects of the business environment.
Structure of the Study Plan for Business Management Modules
This programme has a total of 60 ECTS credits, distributed across compulsory modules, optional modules and the Master's Final Project. In the second semester, students must choose two elective modules from the four offered, thus specialising in different branches. Some of the business management modules that will be taught on this master's degree include Big Data, Business Intelligence, SEO/SEM web positioning and netnography, among others. The distribution of credits is as follows:´
| Typology | ECTS |
| Compulsory Credits | 42 |
| Elective credits | 12 |
| Master's Final Project Credits | 6 |
| Total | 60 |
Digital Business Modules: Master's Final Project
The Master's Final Project (FP) is a compulsory 6 ECTS credit module taken in the second semester of the master's degree. This project will enable students to apply the knowledge they have acquired in a practical or research context within the business sector in online environments. The completion of this project, which is one of the digital business management modules, is essential for obtaining the master's degree.