Undergraduate Degree in Digital Communication and Journalism
Lead the digital transformation and stand out as an expert in digital communication through transversal and specific knowledge in audiovisual communication, advertising and journalism, developing essential skills for the creation, editing, management, exploitation and dissemination of multimedia content in multi-platform environments.
Choose UTAMED
- 100% online live classes
- Your mentor always with you
- We adapt to you
Get to know the Undergraduate Degree in Digital Communication and Journalism
With the Degree in Digital Communication and Journalism, you will train as a multidisciplinary professional in journalism, advertising and audiovisual communication, ideal for standing out in today's digital environment. Unlike conventional programmes, this degree offers you specific preparation to create, manage and disseminate multimedia content on multiple platforms, turning you into an expert in digital communication.
You will learn to adapt to digital transformation, with practical skills that will allow you to lead in media, agencies and any organisation that needs specialists in innovative communication. This degree opens doors to high-demand roles in an ever-evolving industry, giving you a competitive edge in the job market.
Stand out from the crowd with UTAMED
At UTAMED we have a skills-based training programme that helps you stand out from other candidates. Therefore, in each year you will have a practical subject with applied workshops with which you will obtain a certification. Upon completing your Undergraduate Degree in Digital Communication, you will have a global certificate in skills highly sought after in the market, combining digital marketing and AI to build a digital communication strategy.
Creation of Communication Channels
AI in Journalism
Digital Advertising with Paid Media
Search Optimisation with SEO
Discover the academic team that promotes the Degree in Communication
Professionals with experience in media and reference organisations, who transfer their experience in online journalism in a practical way in the classroom.
Doctorate in Information Sciences with more than 20 years of experience in Communication Management and in management in the Higher Education sector.
Founding Partner of Wom Marketing Málaga and holder of an International PhD in Marketing and Artificial Intelligence from the University of Málaga. He specialises in digital marketing, consumer behaviour and brand management.
Doctorate in Communication and Culture from the University of São Paulo. He worked for over 15 years at TV Globo as manager of the New Business Commercial Operations department.
Software used in the Undergraduate Degree in Digital Communication and Journalism
In the Undergraduate Degree in Communication at UTAMED, you will learn how to solve real-life challenges and cases. You will work with the digital tools most commonly used in the sector:
The most popular content management system (CMS) for creating websites and blogs. Its architecture, based on plugins and themes, allows you to customise any digital project, making it the preferred choice due to its flexibility, scalability and ease of use.
A social media management tool that allows you to schedule posts, monitor mentions and analyse metrics from a single dashboard. It is ideal for teams looking to centralise their digital presence, coordinate global strategies and respond efficiently to their audience.
Key tools for developing comprehensive visual projects, from image creation and editing to graphic design and audiovisual production. Mastering these tools enables you to work with photographs, illustrations, graphic compositions, digital assets, videos and multimedia content tailored to different formats and channels.
Why study for the Undergraduate Degree in Online Communication and Journalism at UTAMED?
You will learn how to create attractive and professional content in different digital formats, adapted to the trends and demands of the current online environment and optimised for each communication channel.
You will develop skills to design and execute integrated communication strategies that combine visual, written and audiovisual media to capture audiences with different profiles.
You will manage key digital tools in online journalism for the writing, editing and dissemination of news, facilitating immediate and accurate communication in digital environments.
You will gain experience in the creation of creative and disruptive journalistic projects, designed for digital platforms and adapted to contemporary audiences.
Enhance your training with masterclasses
"Sports journalism and digital communication"
"Marketing and Communication in the Age of AI"
Companies collaborating with the Undergraduate Degree in Communication
The entities that collaborate with the Undergraduate Degree in Online Journalism, references in communication media, contribute their professional experience so that the curriculum corresponds to the trends of the sector. Their involvement ensures current and practical training in line with the reality of the media environment.
Undergraduate Degree in Digital Communication and Journalism Internships
The Undergraduate Degree in Communication at UTAMED prepares you to develop your professional skills learned during the course in leading companies, gaining experience in digital journalism, multimedia communication and advertising, while connecting with the best professionals in the sector.
With the Degree in Online Journalism, enjoy guaranteed internships in companies in the sector with which you can create your first professional network of contacts.
UTAMED connects you with reference organisations in digital media, communication agencies and multimedia platforms; you will learn from the best in the sector.
An academic tutor and a work tutor who will guide you through every step. Their guidance will be key to optimising your learning and preparing you to stand out in the field of online journalism.
Undergraduate Degree in Journalism FAQs
What skills are developed during the communication and journalism degree?
With the Undergraduate Degree in Online Communication and Journalism from UTAMED, you will develop key skills in the digital and media sector such as digital writing and narrative, digital media management and online platforms, multimedia production, digital marketing strategy and ethics, among others.
Is it necessary to have prior knowledge of communication or journalism?
No, prior knowledge of the sector is not required to study for the Undergraduate Degree in Communication and Journalism at UTAMED. The program is designed for students to acquire the necessary skills in writing, digital media management, multimedia production and communication strategy from scratch.
The most important thing is to have an interest in the world of communication, creativity and analytical skills in the digital environment and online journalism.
Can this degree be studied online?
Yes, the Undergraduate Degree in Communication and Journalism is taught 100% online. This allows access to live classes (which are recorded), digital materials and personalised tutorials. In addition, the flexible methodology makes it possible to combine studies with other responsibilities, offering training adapted to the digital environment and the pace of each student.
Is it a degree focused solely on traditional media or also on digital platforms?
The Undergraduate Degree in Communication and Journalism at UTAMED is designed with a current focus, combining traditional media with digital platforms. In addition to learning about press, radio and television, students develop skills in digital writing, social media management, content marketing, multimedia production and data analysis, preparing for the online journalism and digital communication environment.
One of our training advisors will contact you to give you more information about:
- Scholarships and financial aid
- Admission process
- Dates
- Quality policy
- How to make this degree compatible with your life
- Methodology
- All your doubts
Documentation for the Degree in Digital Communication
*All documents are in Spanish