Undergraduate Degree in Digital Communication and Journalism

Get ready to lead the future of communication with a journalism degree programme that combines writing, multimedia strategies and content management. Learn how to analyse information, create engaging content and master digital tools to stand out in an ever-changing media environment.

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Journalism Modules

The degree programme is structured into four academic years, each divided into two semesters. Throughout the programme, three core journalism modules are combined with compulsory and optional modules, professional work experience and a final degree project (FP) to offer comprehensive, up-to-date training.

Students acquire key skills in writing, content creation, corporate communication, media planning and multi-channel campaign design. In addition, the degree covers additional areas such as audiovisual communication, advertising and marketing, providing a comprehensive overview of the current communications environment.

First year

Module
Study Guide
Type
Year
Semester
ECTS
Communication and Information Theory
Type: B
Year: 1st
Semester: 1st
ECTS: 6
English for Communication I
Type: OB
Year: 1st
Semester: 1st
ECTS: 6
Language
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Oral Communication Development
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Written Communication Development
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Social Media Communication: Content Creation and Design
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Multimedia Technologies and Society
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Contemporary World History
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Contemporary Literature
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Fundamentals of Audiovisual Communication
Type: OB
Year: 1st
Semester: 2nd
ECTS: 6

Second year

Module
Study Guide
Type
Year
Semester
ECTS
English for Communication II
Type: OB
Year: 2nd
Semester: 3rd
ECTS: 6
Information Research and Use: AI in Journalism
Type: OB
Year: 2nd
Semester: 3rd
ECTS: 6
Journalistic Writing I
Type: OB
Year: 2nd
Semester: 3rd
ECTS: 6
Introduction to Marketing
Type: B
Year: 2nd
Semester: 3rd
ECTS: 6
Advertising and Public Relations
Type: B
Year: 2nd
Semester: 3rd
ECTS: 6
Audio-visual Production: Video and Television
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Media and Entertainment Industry
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Journalistic Writing II
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Corporate Communication
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Event Management
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6

Third year

Module
Type
Year
Semester
ECTS
Radio and Podcast
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Audience Measurement and Analysis
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Consumption and Society
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Web & App Design
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Business Communication: Paid Media
Type: OP
Year: 3rd
Semester: 5th
ECTS: 6
Digital Marketing Techniques
Type: OP
Year: 3rd
Semester: 5th
ECTS: 6
Innovation and Creativity in the Media
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Professional Ethics and Conduct
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Communication and Law
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Graphic Communication and Digital Narrative
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Virtual Community Management
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6

Fourth year

Module
Type
Year
Semester
ECTS
Political and Cultural Thought
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
Political Communication
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
Research Documentation and Techniques
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
Opinion Genres and Public Opinion
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
Marketing Intelligence y CRM
Type: OP
Year: 4th
Semester: 7th
ECTS: 6
Content Marketing and SEO
Type: OP
Year: 4th
Semester: 7th
ECTS: 6
International Relations
Type: OB
Year: 4th
Semester: 8th
ECTS: 6
Specialised Journalism
Type: OB
Year: 4th
Semester: 8th
ECTS: 6
External Academic Work Experience
Type: PAE
Year: 4th
Semester: 8th
ECTS: 12
Final Degree Project
Type: TFG
Year: 4th
Semester: 8th
ECTS: 6

Structure of the Study Plan for Journalism and Digital Communication Courses

The curriculum for this degree is organised into different modules, offering comprehensive training worth 240 ECTS credits. The distribution of credits is as follows:

 

TypologyECTS
Basic training credits60
Compulsory Credits150
Elective credits12
External academic work experience credits12
Final Degree Project Credits6
Total240

 

Journalism and Digital Communication Modules: Work Placement

This degree includes  compulsory work placements of 12 ECTS credits, which act as an add-on to the journalism modules and can be carried out in media outlets, agencies, companies and institutions in the sector. We have partnerships with national companies, although you can also suggest other organisations that interest you. The best candidates will be given preferential access to work placements at Vocento Group media outlets.

Additionally, those with previous work experience in the field of communication or journalism may request recognition of these work placements, subject to evaluation by the relevant department. Some of the prestigious organisations where you can do your work placement are:

 

Journalism and Digital Communication Modules: Final Degree Project

The Final Degree Project (FP) is a compulsory research project that forms part of the journalism course, in which students apply the knowledge acquired during the four years of their degree. This work is worth 6 ECTS credits and allows students to demonstrate their ability to develop innovative communication projects adapted to the needs of today's digital environment.