Undergraduate Degree in Digital Communication and Journalism
Get ready to lead the future of communication with a journalism degree programme that combines writing, multimedia strategies and content management. Learn how to analyse information, create engaging content and master digital tools to stand out in an ever-changing media environment.
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Journalism Modules
The degree programme is structured into four academic years, each divided into two semesters. Throughout the programme, three core journalism modules are combined with compulsory and optional modules, professional work experience and a final degree project (FP) to offer comprehensive, up-to-date training.
Students acquire key skills in writing, content creation, corporate communication, media planning and multi-channel campaign design. In addition, the degree covers additional areas such as audiovisual communication, advertising and marketing, providing a comprehensive overview of the current communications environment.
First year
| Module | ECTS | Type | Course | Semester |
| Communication and Information Theory | 6 | B | 1st | 1 |
| English for Communication I | 6 | COMP | 1st | 1 |
| Language | 6 | B | 1st | 1 |
| Oral Communication Development | 6 | B | 1st | 1 |
| Written Communication Development | 6 | B | 1st | 1 |
| Social Media Communication: Content Creation and Design | 6 | B | 1st | 2 |
| Multimedia Technologies and Society | 6 | B | 1st | 2 |
| Contemporary World History | 6 | B | 1st | 2 |
| Contemporary Literature | 6 | B | 1st | 2 |
| Fundamentals of Audiovisual Communication | 6 | COMP | 1st | 2 |
Second year
| Module | ECTS | Type | Course | Semester |
| English for Communication II | 6 | COMP | 2nd | 3 |
| Information Research and Use: AI in Journalism | 6 | COMP | 2nd | 3 |
| Journalistic Writing I | 6 | COMP | 2nd | 3 |
| Introduction to Marketing | 6 | B | 2nd | 3 |
| Advertising and Public Relations | 6 | B | 2nd | 3 |
| Audio-visual Production: Video and Television | 6 | COMP | 2nd | 4 |
| Media and Entertainment Industry | 6 | COMP | 2nd | 4 |
| Journalistic Writing II | 6 | COMP | 2nd | 4 |
| Corporate Communication | 6 | COMP | 2nd | 4 |
| Event Management | 6 | COMP | 2nd | 4 |
Third year
| Module | ECTS | Type | Course | Semester |
| Radio and Podcast | 6 | COMP | 3rd | 5 |
| Audience Measurement and Analysis | 6 | COMP | 3rd | 5 |
| Consumption and Society | 6 | COMP | 3rd | 5 |
| Web & App Design | 6 | COMP | 3rd | 5 |
| Business Communication: Paid Media | 6 | ELEC | 3rd | 5 |
| Digital Marketing Techniques | 6 | ELEC | 3rd | 5 |
| Innovation and Creativity in the Media | 6 | COMP | 3rd | 6 |
| Professional Ethics and Conduct | 6 | COMP | 3rd | 6 |
| Communication and Law | 6 | COMP | 3rd | 6 |
| Graphic Communication and Digital Narrative | 6 | COMP | 3rd | 6 |
| Virtual Community Management | 6 | COMP | 3rd | 6 |
Fourth year
| Module | ECTS | Type | Course | Semester |
| Political and Cultural Thought | 6 | COMP | 4th | 7 |
| Political Communication | 6 | COMP | 4th | 7 |
| Research Documentation and Techniques | 6 | COMP | 4th | 7 |
| Opinion Genres and Public Opinion | 6 | COMP | 4th | 7 |
| Marketing Intelligence y CRM | 6 | ELEC | 4th | 7 |
| Content Marketing and SEO | 6 | ELEC | 4th | 7 |
| International Relations | 6 | COMP | 4th | 8 |
| Specialised Journalism | 6 | COMP | 4th | 8 |
| External Academic Work Experience | 12 | EAP | 4th | 8 |
| Final Degree Project | 6 | FP | 4th | 8 |
Structure of the Study Plan for Journalism and Digital Communication Courses
The curriculum for this degree is organised into different modules, offering comprehensive training worth 240 ECTS credits. The distribution of credits is as follows:
| Typology | ECTS |
| Basic training credits | 60 |
| Compulsory Credits | 150 |
| Elective credits | 12 |
| External academic work experience credits | 12 |
| Final Degree Project Credits | 6 |
| Total | 240 |
Journalism and Digital Communication Modules: Work Placement
This degree includes compulsory work placements of 12 ECTS credits, which act as an add-on to the journalism modules and can be carried out in media outlets, agencies, companies and institutions in the sector. We have partnerships with national companies, although you can also suggest other organisations that interest you. The best candidates will be given preferential access to work placements at Vocento Group media outlets.
Additionally, those with previous work experience in the field of communication or journalism may request recognition of these work placements, subject to evaluation by the relevant department. Some of the prestigious organisations where you can do your work placement are:
Journalism and Digital Communication Modules: Final Degree Project
The Final Degree Project (FP) is a compulsory research project that forms part of the journalism course, in which students apply the knowledge acquired during the four years of their degree. This work is worth 6 ECTS credits and allows students to demonstrate their ability to develop innovative communication projects adapted to the needs of today's digital environment.