Undergraduate Degree in Digital Marketing
Design integrated campaigns that effectively manage classic and digital media in a digital environment. Acquire applied skills and competencies to effectively plan and manage campaigns and strategic plans.
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Discover the Undergraduate Degree in Digital Marketing
Studying digital marketing is the best choice if you want to become a professional specialised in a crucial field for companies of all kinds, both nationally and internationally.
In a dynamic and competitive market, you will be trained to research markets, manage product portfolios, adapt to the demands of various stakeholders and manage a company's communication effectively. In addition, you will be able to generate brand value aligned with the strategic objectives of each organisation.
With the digital marketing course you will develop the necessary skills to devise integrated campaigns that take advantage of both classic and digital media in a global environment, generating a positive impact in all areas of the organisation.
Stand out from the crowd with UTAMED
The Undergraduate Degree in Digital Marketing at UTAMED offers you an advanced programme designed to develop a highly specialised professional profile. Each year includes a practical subject with applied workshops, and at the end of each year, you will obtain a certification in key digital marketing competencies. At the end of the degree, you will obtain a global certificate that will accredit your specialisation in the management of digital strategies, data analysis and effective planning of sales campaigns.
Creation and Design of Media and Channels
Marketing and Brand Management Team Leadership
Paid Media
SEO
Meet some of the experts for the Master's Degree in Educational Technology
You will learn from a teaching team with experience in projects of large companies and in real applications:
Doctorate in Information Sciences with more than 20 years of experience in Communication Management and in management in the Higher Education sector.
Doctorate in Law and Executive MBA. Accredited by ANECA as a Senior Lecturer/Private University Professor. Over 30 years of experience as a teacher and academic coordinator.
Doctorate in Economic and Business Sciences from the UB. Graduated in Marketing Management from ESADE and specialised in service marketing at the SIST in ROME.
Main digital tools used in the Undergraduate Degree in Digital Marketing
When studying digital marketing, you will be trained to face real challenges and practical cases, using the leading digital tools in the sector:
Why study Digital Marketing at UTAMED?
With the digital marketing degree, you learn to design, implement and optimise effective digital marketing strategies, aimed at connecting with specific audiences and maximising the impact on digital platforms.
Acquire data analysis skills to measure campaign performance, make informed decisions and improve results through key metrics and advanced analysis tools.
Become familiar with fundamental digital marketing tools such as SEO, SEM, social media management and email marketing, which are essential for improving the visibility and positioning of any brand.
Participate in collaborative projects with companies from different sectors, applying your knowledge in real situations and acquiring practical experience that enhances your professional training.
Companies collaborating with the Undergraduate Degree in Digital Marketing
The companies collaborating with the undergraduate degree in digital marketing, references in technology, communication and journalism, contribute their experience to keep the programme aligned with the trends and needs of the labour market. Their participation ensures current and relevant training.
Internships for the Undergraduate Degree in Digital Marketing
At UTAMED we understand that the professional internships part of the degree in digital marketing are key to applying your knowledge in real environments. Thanks to agreements with leading companies, you will have the opportunity to learn directly from professionals in the sector, gain practical experience and build a network of contacts that will boost your digital marketing career.
Studying digital marketing involves acquiring experience in SEO, SEM, and data analysis; in addition to developing innovative digital strategies for the world of work.
We connect you with leading brands in digital marketing with which you will learn to manage digital campaigns and work with key tools to stand out in online marketing.
Receive support from an academic tutor and work tutor who will help you lead competitive projects. UTAMED, where studying digital marketing will be your only concern.
Documentation for the Degree in Digital Marketing
*All documents are in Spanish
One of our training advisors will contact you to give you more information about:
- Scholarships and financial aid
- Admission process
- Dates
- Quality policy
- How to make this degree compatible with your life
- Methodology
- All your doubts
Digital Marketing programme FAQs
What skills and competencies are developed during the degree?
During the digital marketing degree, skills such as data analysis, creativity for creating effective campaigns, social media management, SEO/SEM strategy, content planning, web analytics, and digital communication are developed. In addition, studying digital marketing helps you acquire skills in the management of digital marketing tools, data-based decision making, and the ability to work as a team in an agile and efficient way.
What is the structure of the curriculum of the Undergraduate Degree in Marketing?
The curriculum of the degree in digital marketing is divided into four academic courses of two semesters each, in which you will find compulsory subjects, electives, internships and the final degree project. With this curriculum you will learn the best techniques in branding, marketing intelligence, SEO, social media and web analytics, as well as how to design and execute advertising campaigns in both traditional and digital media.
What is the duration of the Undergraduate Degree in Marketing?
The duration of the Undergraduate Degree in Digital Marketing is 4 years, equivalent to 240 ECTS credits. During this time, students acquire the necessary knowledge to develop skills in digital strategy, analytics, campaign management and advertising creativity.
What are the career opportunities after completing the Undergraduate Degree in Marketing?
UTAMED University is the place where studying digital marketing will train you to practice professionally as an Email Marketing Specialist, Digital Advertising, UX/UI Specialist, Influencer Marketing, SEO/SEM, Social Media Manager, E-commerce Manager, Growth Hacker or Brand Manager, among many others.