Undergraduate Degree in Digital Marketing

Learn from experts in marketing, digital communication, analytics, social media and e-commerce. The practical, up-to-date approach will prepare you to master the tools and strategies that transform the relationship between brands and consumers in today's digital environment.

Foto de una mujer estudiante del Grado de Marketing Digital
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Applications open 25/26

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Faculty Degree in Digital Marketing

Antonio Rodríguez Ruibal
Antonio Rodríguez Ruibal
Department Head

Doctorate in Information Sciences with more than 20 years of experience in Communication Management and in management in the Higher Education sector.

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Luis Maldonado
Luis Maldonado
Degree Coordinator

Founding Partner of Wom Marketing Málaga and holder of an International PhD in Marketing and Artificial Intelligence from the University of Málaga. He specialises in digital marketing, consumer behaviour and brand management.

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Miguel Artiach Morenés
Miguel Artiach Morenés

Doctorate in Advertising, with 15 years of teaching experience in Marketing and Communication. Customer, employee and user experience consultant, expert in Design Thinking and Lego Serious Play.

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Rafael Braza
Rafael Braza
Expert Contributor

Head of Marketing at Telefónica, with over 20 years’ experience in strategic marketing, digital transformation and market research. Specialist in AI applied to marketing and key account management in corporate environments.

José Manuel Gómez
José Manuel Gómez
Expert Contributor

CEO of Windup and a leading figure in the digital ecosystem of Málaga and Andalusia, with over 20 years’ experience in digital marketing, strategy, business intelligence and AI. He helps companies and professionals turn their digital presence into real profitability by combining technology and creativity.

Ángel Moreno
Ángel Moreno

Doctorate in Law and Executive MBA. Accredited by ANECA as a Senior Lecturer/Private University Professor. Over 30 years of experience as a teacher and academic coordinator.

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Patricia Carvajal Pérez
Patricia Carvajal Pérez

Doctorate in Economic and Business Sciences from the UB. Graduated in Marketing Management from ESADE and specialised in service marketing at the SIST in ROME.

Daniel Pérez Troncoso
Daniel Pérez Troncoso

Doctorate in Economic Sciences and statistician at Outcome'10. Specialist in data analysis, modelling and discrete choice experiments. Experience at AQuAS and training in experimental design, expert in Stata and R.

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Santa Palella
Santa Palella

Doctorate in Education Sciences, accredited by ANECA. He has led his own company and various areas of management. Specialist in leadership, management skills, organisational behaviour, institutional communication, sustainability and talent management.

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Foto de Francisco Astudillo
Francisco Astudillo

Doctor and Engineer in Computer Science, PMP certificate and Master's Degree in Project Management. Specialist in Business Administration and executive training in Strategic Project Management.

Pasqua Pamela Larenza
Pasqua Pamela Larenza

Doctor of Social Sciences, specialising in English-Medium Instruction (EMI) and English for Specific Purposes (ESP). Extensive experience in higher education, teacher training and research at national and international level.

Alfonso Torres
Alfonso Torres

Doctorate in Economics and Master's degrees in Business Management and Marketing and Humanities. Twenty years of management experience in multinational companies and fifteen years dedicated to teaching and research.

Alejandro Pérez Vereda
Alejandro Pérez Vereda

Doctorate in Advanced Computer Technologies and MSc in Computer Science. IT Project Manager at Nordik Company. Expert in mobile computing, IoT, environmental intelligence, IAm, contextual and ubiquitous systems.

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