Undergraduate Degree in Digital Marketing
Get comprehensive training in digital strategies, data analytics or online communication. Through an innovative curriculum, you will develop skills in SEO, social media, digital advertising and e-commerce, preparing you to lead in a highly competitive environment.
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Digital Marketing Modules
This degree provides comprehensive training in areas such as branding, SEO, data analysis, social media and advertising strategies. The programme is organised into four academic years, each with two semesters, and includes marketing modules comprising core modules, compulsory modules, optional modules, professional work experience and a final degree project. This structure combines theoretical and practical content for training.
First year
Second year
Third year
Fourth year
Recognition of credits for professional experience
At UTAMED, we believe that your previous experience can form part of your academic journey. That is why we facilitate the recognition of learning acquired outside the classroom, enabling you to:
- Apply for the recognition of 12 ECTS credits for external work placements, provided you can demonstrate a minimum of 12 months’ professional experience in sales or marketing departments.
- Have 6 ECTS credits recognised, provided you have at least 6 months of accredited experience in the relevant field.
Our academic team will assess each case individually based on your specific profile.
Structure of the Curriculum for Marketing Degree Modules
The marketing and advertising degree modules are structured into modules totalling 240 ECTS credits. Students will be able to personalise their training with optional modules in areas such as social media, inbound marketing and e-commerce management, as well as undertaking external work placements.
| Typology | ECTS |
| Basic training credits | 60 |
| Compulsory Credits | 150 |
| Elective credits | 12 |
| External academic work experience credits | 12 |
| Final Degree Project Credits | 6 |
| Total | 240 |
Digital Marketing Modules: Work Placements
This programme includes compulsory work placements worth 12 ECTS credits, at agencies, marketing departments and companies specialising in the digital field. If you have previous experience in the sector, you can apply to have this experience recognised.
We have partnerships with leading national companies where you can do your professional work experience. However, if you are interested in another company, our team will consider the feasibility of a partnership, helping you find the option that best suits you. Some of the leading organisations where you can undertake your professional internship are:
Digital Marketing Modules: Final Degree Project
The FP is one of the modules on the digital marketing degree course where students apply the knowledge they have acquired to develop an innovative research project in areas such as digital branding, communication strategies or market research. This final project, worth a total of 6 ECTS credits, allows students to demonstrate their analytical and strategic skills in the digital environment.