Undergraduate Degree in Digital Economy and Business Intelligence

Master the fundamental principles of economics and business by studying key subjects such as business innovation, digital ecosystems or business negotiation. Prepare for the challenges of today's economic world with complete and up-to-date training.

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Subjects in Economics

In the Undergraduate Degree in Digital Economy and Business Intelligence at UTAMED, you will learn to handle fundamental tools for decision-making in the digital economy. Through practice-oriented economics subjects, you will acquire a combination of knowledge that will allow you to stand out in constantly evolving sectors, such as fintech, e-commerce and data-driven strategic consulting. Our program focuses on real cases of digital companies and international markets, giving you an applied vision of the economy of the 21st century.

First year

Module
Study Guide
Type
Year
Semester
ECTS
Business Management, Marketing and Sales
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Creative Thinking
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Economic Concepts
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Business English I
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Mathematics for Business
Type: B
Year: 1st
Semester: 1st
ECTS: 6
Probability and Statistics
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Business Innovation
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Business Management, Marketing and Sales
Type: B
Year: 1st
Semester: 2nd
ECTS: 6
Data Visualisation and Presentation
Type: OB
Year: 1st
Semester: 2nd
ECTS: 6
International Markets and Economics
Type: OB
Year: 1st
Semester: 2nd
ECTS: 6

Second year

Module
Study Guide
Type
Year
Semester
ECTS
Business History and the Digital Economy
Type: B
Year: 2nd
Semester: 3rd
ECTS: 6
Business English II
Type: B
Year: 2nd
Semester: 3rd
ECTS: 6
Business Management: Accounting and Taxation
Type: OB
Year: 2nd
Semester: 3rd
ECTS: 6
Business Ethics and Basic Legal Principles
Type: OB
Year: 2nd
Semester: 3rd
ECTS: 6
Digital Ecosystems
Type: OB
Year: 2nd
Semester: 3rd
ECTS: 6
Applied Business Statistics
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Business Management: Investment and Finance
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Algorithms and Data Structures
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
Database Management
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6
The Digital Society
Type: OB
Year: 2nd
Semester: 4th
ECTS: 6

Third year

Module
Type
Year
Semester
ECTS
Business Management: Accounting and Taxation
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Digital Business Transformation
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Business Management: Accounting and Taxation
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Digital Marketing
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Data and Big Data Mining I
Type: OB
Year: 3rd
Semester: 5th
ECTS: 6
Financial-Economic Analysis
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Digital Market Research
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Data Analysis for Digital Marketing
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Data and Big Data Mining II
Type: OB
Year: 3rd
Semester: 6th
ECTS: 6
Business Management I
Type: OP
Year: 3rd
Semester: 6th
ECTS: 6
Business Management I
Type: OP
Year: 3rd
Semester: 6th
ECTS: 6

Fourth year

Module
Type
Year
Semester
ECTS
Business Ethics and Basic Legal Principles
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
Information Management Systems
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
Cybersecurity
Type: OB
Year: 4th
Semester: 7th
ECTS: 6
External Academic Work Experience
Type: PAE
Year: 4th
Semester: 7th
ECTS: 12
Business Negotiation
Type: OB
Year: 4th
Semester: 8th
ECTS: 6
Product Management
Type: OB
Year: 4th
Semester: 8th
ECTS: 6
Consumer Behaviour
Type: OB
Year: 4th
Semester: 8th
ECTS: 6
Operations Management
Type: OP
Year: 4th
Semester: 8th
ECTS: 6
Commercial Management II
Type: OP
Year: 4th
Semester: 8th
ECTS: 6
Final Degree Project
Type: TFG
Year: 4th
Semester: 8th
ECTS: 6

Structure of the Curriculum for Economics Courses

The Undergraduate Degree in Digital Economy and Business Intelligence has a lesson plan organised in different modules that provide complete training of 240 ECTS credits. Students will be able to choose between elective economics subjects, external internships and complete their training with the Final Degree Project.

TypologyECTS
Basic training credits60
Compulsory credits150
Elective credits12
External academic work experience credits12
Final Degree Project Credits6
Total240

 

Courses in Economics: Internships

The Undergraduate Degree in Digital Economy and Business Intelligence at UTAMED includes a compulsory internship course with a value of 12 ECTS credits. These internships complement the economics courses in the curriculum and will allow you to apply the knowledge acquired in a real environment, whether in companies, consultancies or financial institutions.

We have agreements with reference companies nationally, and our team will help you find the option that best suits your profile. You can also propose a company of your own, provided that it is possible to establish a collaboration agreement.

If you already have previous experience in the economic or business sector, you can request that this is validated. Some of the prestigious entities where you can complete your internship are:

 

Courses in Economics: Final Degree Project

To complete the Undergraduate Degree in Digital Economy and Business Intelligence, a Final Degree Project must be carried out, the purpose of which is for students to demonstrate the knowledge and skills acquired in the economics courses throughout their academic training, which will mean a total of 6 ECTS credits.